These puppets are for adults, not kids and they're here to remind you not to be a Muppet on the road.
The latest work from Hobart-based creative agency, Red Jelly, for the Tasmanian Road Safety Advisory Council (RSAC), takes a tongue-in-cheek look at who people should act towards each other on the road. Maybe drivers should take a leaf out of children's books and remember to say thank you, rather than f*** you.
The campaign, ‘Thank You For Sharing’, promotes considerate road use behaviour by giving positive feedback to drivers, cyclists and motorcyclists and reminding them of their inherent good citizenship.
Red Jelly commissioned Australia’s top puppet theatre, Terrapin – also from Hobart – to create the puppetry and performance.
Agency copywriter Chris Bellears, also a well regarded local musician and songwriter, penned the campaign song ‘Say Thank You, Not **** You’
The work spans TV, radio, ambient and online, and is in market now.
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