Introducing Mary AI.
Samsung Electronics has unveiled a new campaign following the appointment of Australian soccer player Mary Fowler as the latest member of Team Galaxy.
The campaign aims to showcase how Galaxy AI empowers smartphones across the areas of personalisation, communication and creativity through the ‘day-in-a-life’ of one of its very own, Fowler.
Directed by Ollie Richie, the 30 second film portrays Galaxy AI in the hands of Fowler becoming Mary AI, flexibly adapting to suit her day-to-day.
Using Galaxy AI at every turn, filming her footwork with AutoZoom in practice, tracking advanced health data on her new Galaxy Watch7, and using live Interpreter during a press conference.
“At Samsung, we’re thrilled to partner with Mary Fowler, and with her bring to life the possibilities of Galaxy AI to enrich and expand one’s world," Samsung Electronics Australia head of marketing – mobile experience Jason Ridge said.
"Mary’s dynamic presence and innovative spirit perfectly aligns with our vision, and together, we aim to highlight how our latest foldables and ecosystem products coupled with Galaxy AI promise to enhance everyday experiences, driving creativity and productivity with cutting-edge features.”
The campaign is live on YouTube, Meta, Tiktok, BVOD and in Samsung retail locations until September 30.
Credits:
Client: Samsung Electronics Australia
Agency: CHEP Network
