RSPCA urges pet owners to desexify their pets

25 May 2016
 

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RSPCA QLD is urging pet owners to ‘desexify’ their pets in its annual desexing campaign.

Created by Engine, the campaign shows owners how a pet might be perceived by a furry friend of the opposite sex.

It aims to get owners to 'desexify' their pets using the 20% of desexing promotion and reduce the number of unwanted litters in Queensland.

The campaign launches across TV, radio, digital and social.

Credits

Agency: Engine Group
Kory McAvoy - Creative Director / Senior Creative
Ken Roney - Creative Director
Kieryn Humphries - Senior Creative
Jon Pickersgill - Senior Creative
Mark Smith - Senior Creative
Sarah Deery - Account Director
Sarah Ferguson - Account Director
Caz Vize - Agency Producer

TV Production - The Producers
Director - Mitch Kennedy
Producer - Tanya Spencer

Post Production - The Post Lounge

Radio Production - The Post Lounge
Radio Voice Over - Paul Davies

Stills Production -
Photographer - Alex Buckingham
Retouching - Derek Leong
Producer- Katrine Bowman
Assistant - Steve Bull

Digital Production - Muse Interactive
Developer - Lachlan Nuttall

 

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