United by Noodles was created by Anatomy Studios.
Roll'd Vietnamese has launched a new campaign United By Noodles via Anatomy Studios.
The campaign celebrates the release of three limited edition, traditional Noodle Soups, and also aims to inspire response to recent world events, including the Black Lives Matter movement.
By sharing the brand's Vietnamese heritage through food, it hopes to encourage a celebration of diversity across all cultures and in turn develop a deeper connection with the Roll'd community and beyond.
The campaign encourages customers to step outside their comfort food zone and experience three truly authentic Vietnamese hot noodle soups, inspired by family recipes – the perfect escape during Australia's winter season and for Victoria, the stage four lockdowns.
The United by Noodles campaign is currently live, and the soups are available to order online, in-store and on UberEats, Deliveroo & DoorDash across all stores.
