The game begins far away from the stadium. The latest Beats by Dre campaign follows All-Black captain Richie McCaw write the final chapter of his legacy.
The campaign was directed by TWIN, of Australiasia's The Sweet Shop and creative agency R/GA, and was follows McCaw as he prepares for the Rugby World Cup in New Zealand.
It also includes an original haka written exclusively for Beats by Dre by composer Inia Maxwell. So far, it has picked up nearly 4 million views on YouTube.
Beats by Dre: Omar Johnson & Diallo Marvel
Agency: R/GA|Hustle
Copywriter: Edwin Latchford
Art Director: Ciaran McCarthy
Agency Producer: Davis Priestley
Production Company: RESET
Director: TWIN
Line Production: The Sweet Shop
Line Producers: Nicole Crozier and Andy Mauger
Executive Producer: Fiona King
DP: Lachlan Milne
Editorial: Brad Waskewich, Arcade Edit
