Rhonda is back and donning some 'brake-foot bling' at her high school reunion in the latest push from AAMI. Watch out Ketut, Rhonda seems to have a new love interest.
Rhonda's famous love interest Ketut only makes a brief appearance at the end of the spot where he seems to have missed the reunion.
BADJAR Ogilvy’s General Manager Michael McEwan said “Since launching in October 2011, the AAMI ‘Rhonda’ series of ads have captured the attention of the Australian public, captivated by the story of Rhonda, her driving escapades and her romance with the affable Ketut. Through the incredible reaction the campaign has had on social media, we knew fans were keen to see where the relationship would head, so we’ve brought the two back together along with a new romantic interest. The central theme still remains that good drivers deserve attention, but leaves viewers questioning who Rhonda will choose. Who knows where it might end?”
Chief Creative Officer: Steve Back
Creative Group Head: Nicholas Desira
Copywriter: Lenna Boland
Art Director: Jesse McCormack
Production Company: Guilty
Director: Tony Rogers
Producer: Jason Byrne
