Created by FORWARD, Generator United, HECKLER Australia and Mindshare.
Rexona has partnered with Sophie Monk in its latest Clinical campaign created by FORWARD, Generator United, HECKLER Australia and Mindshare.
Unilever, maker of Rexona, has crafted a TVC that captures a universally relatable moment: running late. In this ‘anxious sweaty moment’, Monk turns to Rexona Clinical for protection against sweat and odour in her time of need.
Amy Doss, marketing manager at Rexona, says Monk is a natural fit as she exudes so much charm, charisma, and relatability.
"In true Australian fashion we’re not afraid to laugh at ourselves when things get awkward, but this campaign demonstrates that even in those anxious sweaty situations, Rexona Clinical Protection is here to get you through them – no sweat," says Doss.
Available in a range of formats (aerosol, soft solid and roll-on), Rexona Clinical offers three times stronger protection against sweat and odour when compared to a basic antiperspirant.
Its patented odour and sweat-fighting technology provides 96-hour protection, leaving users feeling fresh and confident to face any high-pressure situation or anxiety-inducing moment without worrying about their underarms.
Jack Collins, assistant brand manager at Rexona, says Rexona Clinical is a brand rooted in efficacy, and partnering with an authentic voice like Monk reinforces its message of effectiveness.
"We are delighted to have teamed up with FORWARD, Generator United and HECKLER Australia to bring this vision to life!” Rexona Clinical engaged public relations agency, FORWARD to bring Sophie on for the campaign and manage the relationship," he says.
Fergus Kibble, founder & managing director of FORWARD, says in localising this campaign to appeal to Australians, the agency sought someone with the right blend of humour, profile and an active lifestyle that could put Rexona Clinical to the test.
"Sophie was our first choice and the perfect fit to bring this campaign to life," says Kibble.
Generator United and HECKLER Australia were engaged as the creative and production company that was responsible for the creative look and feel, shooting the campaign.
Mindshare was brought on to manage digital strategy and execution. This 12-week multi-channel campaign is now launched nationally via TV, BVOD, social media, and OOH channels.
Credits:
Unilever ANZ
Rexona Marketing Manager, Amy Doss
Rexona Assistant Brand Manager, Jack Collins
Unilever Content Lead, Alisha Thornley
FORWARD
Founder & Managing Director, Fergus Kibble
Group Account Director, Eleni Gavalas
Senior Account Manager, Kherray Yeo
Senior Account Executive, Isabella Worlsey
Generator United
Darren Bailey, Founder
Heckler
Tim Kindler, Director
Isobel Jones, Creative Producer
