Challenging traditional banking paradigms.
Financial app Revolut has launched its latest above-the-line campaign in Australia, titled The Future of Money.
The Future of Money is directed by Tim Godsal of Anonymous Content and produced by the creative minds at Anomaly.
Anomaly CEO Camilla Harrisson said Australian consumers’ relationship with money has undergone a radical transformation over the last decade.
"Today, it exists online, on-the-go, in real-time, and is virtually invisible. It evolves continuously, leaving traditional banks struggling to keep pace – our contemporary world demands a modern solution like Revolut," Harrisson said.
Revolut head of growth APAC Charlie Short said Revolut is aiming to disrupt the Australian financial landscape and introduce Australians to a new paradigm of money management.
"Our objective is clear: to educate everyday Aussies about Revolut’s seamless, effortless and borderless capabilities that will simplify their money experience. The future of money is here, and it is embodied in Revolut," Short said.
Revolut aims not only to communicate its brand ethos of simplifying money but also to catalyse a movement toward challenging industry conventions and empowering Australians to embrace a new era of financial liberation.
