To show consumers how they can break into previously closed off worlds of money.
Revolut, the financial super-app with more than 35 million customers worldwide, has launched its biggest brand campaign in Australia to show consumers how they can break into previously closed off worlds of money.
Revolut has launched an omni-channel marketing campaign with presence across linear TV, digital TV, digital, podcasts and more.
The television creative is a cinematic interpretation of entering the world of finance from a smartphone. The new Revolut brand campaign portrays the most rewarding opportunities in money that have not been available to most people.
Traditionally they’ve been too expensive, too complicated or too difficult for people to access. Revolut is crashing through these barriers to unlock a world of money that most people never thought they could be part of, and give people the confidence to make the most of it.
The creative campaign provides an energetic visual feast, as viewers are taken on an action packed journey across the world.
A western financial city district where a woman on a toilet crashes into a room of traders whilst trading stocks on her smartphone and a travelling backpacker crashes into different countries to pay for food and drink on the go, including at a French boulangerie, on an Indian train carriage, and at a Kowloon market.
A young woman at home also requests money from her friend who’s training on an exercise bike, a man jet skis on an armchair to help his ‘bae’ purchase a cup in Singapore dollars and a teenage boy crashes into a Prague barbershop for a quick peach fuzz trim and pays contactlessly with his Revolut
Created in partnership with Wieden+Kennedy, the Revolut television campaign premiered at the start of October.
Charlie Short, APAC head of growth at Revolut, said the new campaign is a bold declaration of its mission to redefine the financial landscape globally.
"In our pursuit to become the best financial super app worldwide, we're leaving no stone unturned. This is an invitation to millions of Australians to join us on a journey of financial empowerment," said Short.
"We want to challenge long-standing stereotypes in finance and reveal how Revolut can unlock previously closed-off financial worlds, such as stocks trading, cryptocurrency investment, and seamless international payments."
Traditionally, these opportunities were deemed too expensive, complex, or difficult to access, said Short.
"We are shattering these dated conventions to reveal a world of financial possibilities that most of us never thought we could be part of," he said.
"The core theme of our campaign is 'crashing,' symbolising how ordinary people use the Revolut app to break into financial arenas that used to pose challenges. It's about a woman trading stocks on her phone from a restroom, crashing into a room of traders, or a man jet skiing on an armchair to buy a cup in Singapore dollars."
Short said these are powerful metaphors for the empowering message the company wants to convey. People across Australia are seeking new ways to manage their finances, invest their money, and gain financial freedom, especially in the face of the ongoing cost of living crisis, he noted.
"Consumers often settle for sub-optimal financial services, but we firmly believe that 'good enough' is not enough at Revolut. Created in partnership with the esteemed ad agency Wieden+Kennedy, our campaign will be omnipresent," said Short.
The campaign premieres on TV, is shared across Revolut's social media platforms, and will feature on free-to-air TV, video-on-demand, digital marketing channels, and podcasts.
