Reebok launch largest ever female-empowerment campaign featuring Australian Paralympian and powerlifter Kelly Cartwright.
Global fitness brand Reebok has launched a new campaign championing female empowerment from its new agency of record The Projects.
Reebok has sought to address the growing anti-aesthetics movement within the fitness world, reminding viewers that "you're enough no matter who you are or what you look like”.
The 30-second #BeMoreHuman ad encourages women to feel capable and confident, creating positive change for themselves and their communities. Featuring Australian Paralympian and powerlifter Kelly Cartwright, Reebok seeks to motivate, empower and uplift.
“Be confident in the skin that you’re given because you only get one life and you only get one body, and you’ve got to use it the best you can,” Cartwright states in the ad, joined by fellow Australian athlete Tia-Clair Toomey in inspiring women to overcome personal challenges to become their best selves.
Reebok’s intention with #BeMoreHuman is to create a global platform to unite and empower women from all backgrounds, featuring talented personalities such as Gal Gadot, Gigi Hadid, Ariana Grande and Nathalie Emmanuel.
Reebok reveals that more from this campaign will be coming to Australia soon.
