Stand up and take action during National Reconciliation Week and every day beyond.
Reconciliation Australia launches National Reconciliation Week 2022 today with the theme ‘Be brave. Make change.’
The camapign was developed by social change creative agency Carbon Creative in collaboration with emerging Torres Strait visual artist Tori-Jay Mordey, challenging Australians to stand up, be brave, and help tackle the unfinished business of reconciliation.
Bidjara and Māori (Ngāti Porou and Te Arawa) actor, Deborah Mailman, lends her voice to the TVC and radio.
Karen Mundine, proud Bundjalung woman, CEO of Reconciliation Australia, said: “This year we want to remind Australia that reconciliation is everyone’s business, and not just during National Reconciliation Week, but every day, every week, of every year."
Wayne Denning, proud Birri and Guugu Yimidhirr man, managing director of Carbon Creative said: “Our goal with this campaign was to create a positive and inspiring campaign that can spur everyone to take action during National Reconciliation Week and every day beyond."
A national media campaign to support National Reconciliation Week launched on Monday, 23 May across TV, BVOD, radio, online, social, outdoor, and print via OMD.
Credits:
Client: Reconciliation Australia
Chief Executive Officer, Karen Mundine
Communications and Engagement Manager, Liz Willis
Visual artist: Tori-Jay Mordey
Creative agency: Carbon Creative
Managing Director: Wayne Denning
General Manager: Angela Hueppauff
Executive Strategy Director: Rebecca Blinco
Creative Directors: Monique Kneepkens and Sandra Hind
Typography: Lizzy Anderson
Graphic Design: Lizzy Anderson & Dean McGrath
Copywriter: Sandra Hind
Group Account Director: Michele O’Sullivan
Account Director: James Fewtrell
Production: 3P Studio
Managing Director: Haley McDonald
Animation Creative Lead: Gwyn Dixon
Animators: Gwyn Dixon, Samuel Duffy and Ben Drake
Sound Design: Wiaan Van Der Westhuizen and Stewart Whitely
Online Editor: Georgia Mackay
Post Producer: Kylie Taylor
Original music composition: Raf Mikolajczyk, Jarsonic
Media agency: OMD
