Brought to life by the team at Brand+Story
Australia’s #1 address in property, realestate.com.au, is empowering property owners with unique insight into the value of their most important asset, their home.
realestate.com.au has launched its latest multi-channel marketing campaign centred on its property valuation estimate product, realEstimate which offers property owners a free and instant estimate of their home’s value.
The campaign highlights realestate.com.au’s unique property owner experiences including the ability to track the value of their property over time, understand current buyer demand for their property and search thousands of reviews on Australia’s highest rated agents.
These personalised tools are designed to give owners increased confidence in their decision making, including helping them to identify when it might be the right time to sell.
The new TVC launched nationally on Sunday evening during the broadcast of top-rated shows across channels, 7, 9 and 10 including Australian Idol, Married at First Sight and Australian Survivor. Consistent with previous campaigns, the TVC features the music of Australian duo Angus and Julia Stone.
General Manager Consumer Marketing, Sarah Myers: “Australians love property and they consistently turn to realestate.com.au. Strong demand for property remains with buyer enquiries on our site 14% higher than pre-pandemic levels and the level of demand is continuing to increase. We know the buyers are there, and our latest campaign aims to support owners and help drive their confidence to list.
“realestate.com.au has more properties for sale than anywhere else, and Australians use our platforms as part of their everyday lives. Our unique property owner experiences empower owners with the tools to monitor the market and help them understand the best time to sell.
“Property valuations are not new to realestate.com.au, but the accuracy of realEstimate, powered by PropTrack, has reached globally competitive levels. The launch of realEstimate to market is an output of extensive research with our consumers to develop both a product name that was easy to understand, memorable and ownable for our brand.”
The new TVC was brought to life by the team at Brand+Story. In addition to the primetime broadcast, the campaign reach extends to localised outdoor, BVOD, online video, social,
Client: REA Group
Agency: Brand+Story
Writers: Paul Chappell, Josh Whiteman
Production: Brand+Story
Director: Josh Whiteman
Executive Producer: Paul Chappell
Producer: Lisa Macfarlane
DOP: Peter Eastgate
Post: Elastic Studios
Sound: Noise International
