“I loved the giant calendars, the Christmas trees and there were so many books!"
Dymocks is encouraging Australians to continue enjoying great books over the holidays. Reading and storytelling reduces stress, strengthens your brain and helps you to disengage from technology. Kids and adults alike learn and grow, enriching their lives through books.
After a challenging year, the Dymocks Christmas commercial encourages Australians to venture back to their local cities and towns and experience the fun of a Christmas shopping trip. Many of us can recall as a child the excitement of visiting the city lit up with lights and decorations. The magic of exploring these large stores with our parents is engrained in our memories.
The magnificent flagship Dymocks on George Street was built in 1928 and they have been selling books for over 141 years. The heritage window displays were transformed into giant advent calendars showcasing some of the top books and gifts for the holiday season.
The Christmas brand commercial tells the story of a young boy shopping with his mother, he is drawn to the eye-catching window displays and pulls his mother closer to investigate. Inside we see both mother and child completely immersed exploring the books. In the closing heart-warming scene, the little boy leaves Dymocks delighted to be holding a Christmas book.
Five-year-old Rohan Dorn who plays the role of the little boy was genuinely delighted to see the city at night, staying up past his bedtime “I loved the giant calendars, the Christmas trees and there were so many books!"
Yellow Creative are very proud to have worked with Dymocks this year to create the Christmas 2020 campaign. After a memorable year with unexpected challenges, we wanted to encapsulate a magical Christmas feeling that lifts the spirit through the in- store point of sale, catalogue and video.
Credits:
Agency: Yellow Creative
Jodie Healy – Creative Director
Jason Lee - Videography
Nina Dorn – Art Director
Dymocks
Gail McWhinnie: Marketing & Loyalty Manager
