ROLLiN’ has launched “Here for the Ride” in its first collaboration with creative agency, Paper Moose, which won the competitive pitch in 2024.
The campaign celebrates ROLLiN’s customer-focused simplicity by bringing customers’ lives to the fore in an integrated campaign centred around authentic human moments.
“ROLLiN’ has streamlined and simplified car insurance, enabling customers to spend more time doing what they love," said Nick Hunter, Paper Moose CEO.
"Our vibrant, authentic visuals communicate how customers’ cars are the vehicle and backdrop to life’s best moments.”
Tying the brand’s visual space back to the vehicle, the campaign comprises candid, urban vignettes with a uniquely Australia flavour and sense of playfulness.
It highlights familiar and relatable experiences, connecting with the brand’s niche of 20–40-year-old early adopters, and those seeking the flexibility of a monthly car insurance policy.
Paper Moose handled strategy, creative and all production in-house, including the composition of an original track.
“We’re so happy with ‘Here for the Ride’. Like ROLLiN’, it felt like Paper Moose used every tool at their disposal to remove complication and really bring the brand’s values to life," said Annabel Causer, Head of Marketing, ROLLiN’.
The campaign is now on social, video, DOOH and Spotify.
"It celebrates ROLLiN’s reputation as having cover that lets you get on with it, while being here to support customers through the ride - whether that ride’s your car, or the ride of life.”
CREDITS
Client: ROLLiN’
Head of Marketing: Annabel Causer
Agency: Paper Moose
Executive Creative Director: Nick Hunter
Creative Director: Jeremy Willmott
Head of Strategy: Annabelle Rogers
Senior Art Director: Claire Sutton
Senior Copywriter: Jazz Twemlow
Design Lead: Kenn Huan
Strategist: Annabelle Rogers
Head of Client Services: Brad Bennett
Account Manager: Hannah Maher
Producer: Olivia Jeavons
Production: Paper Moose
Director: Raghav Rampal
Director of Photography: Lucca Barone-Peters
Photographer: Milos Mlynarik
1st AD: Olivia Jeavons
Production Designer: Annika Kumar
Stylist: Vanessa Bush
Makeup and Hair: Amanda Rieck
Production Assistant: Isabella Hile
Editor: Oliver Trauth-Goik
Motion Designers: Bel Giles & Lee Evans
Stills Retoucher: Milos Mlynarik
Colourist: Daniel Pardy
Original Music and Sound: Caleb Jacobs
