Featuring players from the Sydney Swans and NSW Swifts.
A new campaign from QBE Insurance featuring players from the Sydney Swans and NSW Swifts shows why it’s important to be covered when the unexpected happens and how QBE supports local businesses.
The series of six short stories highlights how QBE Insurance is there for local businesses, both big and small, as well as for home and car owners, reinforcing its enduring principal partnerships with the Sydney Swans AFL and AFLW and NSW Swifts.
Building on QBE’s ‘Before & After’ brand platform the spots once again use the ‘Q the' brand mnemonic – ‘Q the winning team’, ‘Q the practice session’, ‘Q not knowing your own strength’ and ‘Q the power surge’.
It features NSW Swift players Maddy Turner, Maddy Proud and Paige Hadley, together with Sydney Swans stars Nick Blakley, Isaac Heeney, Callum Mills and Chloe Molloy.
David Hirsch, head of marketing and insights at QBE Australia Pacific, said life is full of unexpected moments, from breaking a car window while practicing ahead of the big game, to a power surge while watching the match.
"Drawing on our long-standing association and continued support of the Sydney Swans and NSW Swifts, this campaign illustrates whether it’s for home, car or business, QBE Insurance has cover for the things we expect, as well as for the things that we don’t," said Hirsch.
QBE has 130 years of experience and whether for home, car or business, it is ready to help customers find the right insurance for their needs and ensure their claims run as smoothly as possible.
The campaign, created by The Core Agency, will run on digital media including Foxtel Go, Kayo, as well as YouTube, Facebook, Instagram and LinkedIn.
Credits:
Client: QBE Insurance
Head of Marketing & Insights: David Hirsch
Sponsorship Manager: Warwick Symcox
Agency: The Core Agency
Creative Partner: Christian Finucane
Senior Copywriter: Kevin Macnamara
Senior Art Director: Steve Thurlby
Account Director: Stacey Paul
Executive Producer: Whitney Hawthorn
Production Company: Production Group
Director: Henry Inglis
Executive Producer: Andrew Garrick
Senior Producer: Madelin Logan
Media Agency: Customedia
Group director: Matthew Jones
Media Analyst: Reina Yuguchi
