Qantas has launched a new campaign showing how its frequent flyer program can help you get to your next important journey.
The campaign, by Droga 5 and With Collective, showcases the airline's new Points Destination microsite, which allows frequent flyers to set a points goal for the reward of their choice: flights or shopping.
Points Destination makes it easier for members to track progress towards their goal and offers suggestions on how to reach goals faster. It also features real member stories, as an extension of Qantas' "feels like home" positioning.
A Qantas spokesperson told AdNews: "Feedback from our frequent flyer members shows that many have significant events or holidays that they are saving their points for; things that really matter to them, for example, being there for the birth of a first grandchild, or taking the family on their first holiday."
"This creative behind the campaign is aimed at tapping into those important moments and shows how Qantas frequent flyers can help members' get closer to what matters; their next important journey."
The campaign is focused around digital but will also include OOH from mid-April. The outdoor campaign will support all of Qantas' program partners.
