Dogs, cats, puppies and kittens for Christmas? Yes please!
With a cast of playful puppies, dogs and adorable kittens, can new Nestlé Purina campaign win our hearts this Christmas?
Nestlé Purina Petcare and Australian Welfare League Australia (AWLA) have launched an adorable digital campaign to encourage pet adoption during the holiday season.
The campaign, by The Conscience Organisation, uses the popular Christmas carol “The 12 Days of Christmas” and aims to find forever homes for rescue animals.
“Nestlé Purina PetCare’s country business manager Lal Meyer said: “We have been proud partners of AWLA for over five years as we both share the vision of bringing people and pets together.
We are passionate about this campaign as it raises awareness of pets in need of loving homes through adoption and we strongly believe that people and pets are better together."
The 12-day campaign will span across social media and the Purina website, with the 42 second ad and 12 tailored profile videos.
