Nestle Purina adds agencies

By By David Blight | 25 February 2011
 

EXCLUSIVE: Nestle Purina has awarded M&C Saatchi's Mark its direct account, and Banjo Advertising a strategy project, as it looks to up its game in the pet care market.

The agencies will work alongside Ogilvy which handles creative, strategy, and digital duties for the brand.

The direct account was previously handled by OgilvyOne, which also hands some digital responsibilites to Mark.

The FMCG company said Banjo's strategy win is additional project work that does not overlap with Ogilvy's role.

Mark has worked with Nestle since last year, with projects for the Soothers brand.

To find out more, read today's AdNews.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus