For the accursed few, the onset of brighter evenings, warmer temperatures and glowing sunshine brings dread and not excitement, and all because of hay fever.
Luckily, there is respite, as companies such as Sanofi Consumer Healthcare produce products such as Telfast, an anti-allergy remedy that battles hay fever and other allergic reactions.
Publicis Mojo in Brisbane has taken the reins on a fresh new campaign for the Telfast brand. It is titled 'Breakthrough' to echo the battle hayfever sufferers have in feeling "trapped" by the symptoms of their allergy, and their desire to break free from them.
The campaign features a 30-second TVC that Sanofi Consumer Healthcare hopes will pollen viewers (sorry), showing a man who breaks free from the 'trap' to crash through artistic representations of Telfast benefits in bursts of blazing colour.
This will form part of a national through-the-line campaign, which also takes in digital and in-store assets too.
Credits
Client: Ben Murphy, Patrick Haynes
Creative Director: Andy Ward
Creative: Ben Lees and Christian McKechnie
Strategic Planner: Simone Waugh
Account Service: Damien Musgrave
Agency Producer: Vicki Lee
Production Company: Cartel
Director: Gerard Lambkin
Post Production: Cutting Edge
Visual Effects Creative Director: Zenon Kohler
