The little things mums do every day go largely unnoticed.
From the head lice that’s got the kids itching for relief to your husband’s chainsaw-style snoring that has you yawning all day long, little health issues can have a big effect on your family’s day-to-day happiness.
Thing is, once you’ve taken care of them, it can feel like no big deal. But since it felt like a big deal at the time, Priceline Pharmacy thinks getting on top of them should be celebrated, and that’s what the newly released Festival of You campaign is all about – celebrating your little health and beauty wins in a big way.
With Priceline Pharmacy ambassador Chrissie Swan as MC, the tongue-in-cheek celebrations see a diverse range of Aussies being recognised for their health and beauty achievements, from remembering their vitamins to nailing the perfect winged eyeliner, and everything in between.
Priceline’s Acting Head of Marketing, Gabrielle Tully: “We believe life happens between the big moments, and that the small things should be celebrated too, like keeping everyone in the family feeling their best every day. We do this each and every day in our Priceline Pharmacy stores, so our Festival of You campaign is built on the idea of acknowledging these small wins and celebrating the people who have them.”
Whippet’s ECD, Tod O’Reilly: “Unfortunately, the little things mums do every day go largely unnoticed, and to a greater extent, unrewarded. Priceline Pharmacy goes out of its way to acknowledge mum and to be there to help her. A Festival of You is Priceline Pharmacy’s fun and engaging way of making a big deal of the little things she does. With the help of the ever-bubbly Chrissie Swan, we brought the celebrations to life with a few laughs along the way.”
The Festival of You campaign will run nationally through TV, radio, digital, social and in stores.
Credits
Client – Priceline Pharmacy
Acting Head of Marketing – Gabrielle Tully
Brand and Media Manager – Kim Leishman
Agency – Whippet
Creative Director – Tod O’Reilly
Creative Group Head– Rebecca Williams
Senior Copywriter – Oliver Ward
Senior Account Director – Lucy Yeo
Production Company – Two Tractors
Director – Grantley Smith
DOP – Katie Millwright
Media – PhD Melbourne
