Glenfiddich unveil experimental series with outdoor advertising spread across the cities.
Scotch Whisky brand Glenfiddich have teamed up with Posterscope and Vizeum to bring snow, infinity mirrors and beer-filled street furniture for their brand-new experimental series.
The campaign aims to portray the experimental whiskies which have 3 different finishes available; Indian Pale ale craft beer casks; project Twenty, a project that brought together twenty whisky experts from around the globe; and winter storm, a new limited edition 21-year-old whisky finished in small batches of rare Icewine casks from Canada.
Glenfiddich use furniture to tap into the three whisky’s differing elements. A beer filled street furniture panel that represents the IPA, an infinite mirror for the infinite experience put into project 20 and a snowstorm effect for the final whisky, Winter Storm.
William Grant & Sons marketing manager Kristie Asciak said: “We were looking for disruptive and innovative ways to tell the story of the Experimental Series and in doing so stay true to Glenfiddich’s DNA. These OOH sites offered that voice. Each expression translated beautifully to its panel and the executions have elevated the entire campaign.”
The campaign will run as out-of-home advertising featured across five locations in Sydney and Melbourne.
