Highlighting the importance of men's health.
POLITIX Menswear has solicited the help of creative and production agency Paper Stone Scissors to highlight the brand's fifth year of being the official partners of Movember.
The creative campaign, Speak Up, Show Up and Suit Up, featuring Sydney artist and designer Nathan Johnson, focusses on connection through the spoken and visual word to represent the brand's commitment to 'Speak Up, Show Up and Suit Up' for Men’s Health via a $10 donation from every full price blazer and formal jacket sold this November.
Dylan McDonough, head of creative at Paper Stone Scissors, explains the brief and strategic development of the campaign, he says: "Our brief was to create a campaign that stimulated the conversation around men's health and to increase awareness of Movember directly to the current POLITIX audience in order to encourage donations.
"Being a brand collaboration, both POLITIX and Movember's identity throughout the campaign needed to be evenly balanced without either overshadowing the other.
"Our strategic focus was to leverage the POLITIX vision of "helping him make his mark" – in the literal sense to celebrate the written word as key Movember statements and stories surrounding men's health were painted in real-time by a local artist to further echo the power of positivity."
Credits:
POLITIX
Marketing Director, Megan Voss
Marketing Campaign Manager, Salome Jones
Marketing Specialist, Matthew Kouvas
PAPER STONE SCISSORS
Concept, Creative Direction, Casting and Production by Paper Stone Scissors
Co-Founder & Creative Director, Andrew Majzner
Head of Creative Sydney, Dylan McDonough
Client Services Director, Alexandra Mason
Production, Paper Stone Scissors
Videography, kidsofbill
Photography, Manolo Campion
Grooming, Cat Smith
