Like hide and seek? Like hide and seek in someone else's house? Stayz might just be for you.
That's the messaging in a new campaign by Clemenger BBDO Sydney for Australia's largest holiday rental website, Stayz. While uncomfortable car trips, getting lost and having the family cram together in accomodation the size of a cupboard might be the staples of every great family getaway, let's be honest; it's not for everyone. With Stayz your kid can run away, grow a beard and reenact his own tiny version of Tom Hanks' Castaway. That's some serious privacy.
Clemenger BBDO Sydney creative director Ben Smith said that with the summer break approaching, it was time for Stayz to step into the spotlight.
"Unless you're a millionaire and can afford the penthouse, the reality is a hotel room is going to be too small for everyone to enjoy. This campaign shows that with Stayz you can enjoy your holiday in the privacy and comfort of a home and create memories that last forever," he said.
Credits:
Client: Stayz
Marketing Director: David Dunstan
Marketing Executive: Elizabeth Fry
Media Agency: Carat
Advertising Agency: Clemenger BBDO Sydney
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Executive Creative Director: Paul Nagy
Creative Directors: Ben Smith, Luke Hawkins
Art director: Dan White
Copywriter: Simon Gibson
Group Account Director: Cate Stuart - Robertson
Senior Account Manager: Melanie Spence
Director: Al Morrow
