Helping users go from dreaming to doing.
Pinterest has launched its first brand campaign in Australia, It’s Possible.
Part of the integrated global campaign, the campaign reinforces how Pinterest is a platform helping users go from dreaming to doing.
Developed in-house by Pinterest’s House of Creative team, the campaign features a combination of live-action, stop-motion and motion graphics to capture four unique narratives that show how people seamlessly integrate Pinterest into the real world - from planning a holiday to nailing the perfect look for a 90s party.
Xanthe Wells, VP of global creative for Pinterest, said the company constantly hear inspiring stories of how people are creating a life they love by exploring new horizons and making ideas their own.
“It’s Possible is a powerful mantra that reinforces how Pinterest can both inspire great ideas and make them happen, from the everyday to the extra special," she said.
The campaign will run across social, display and online.
