Philips has launched an integrated marketing campaign in Australia to promote its current brand positioning and refreshed brand identity “innovation and you”, to better reflect Philips’ mission to improve people’s lives through innovation.
The fully digital campaign centres on the new Philips’ visual storytelling platform ‘innovation and you’ that features a wide range of the latest Philips innovations and showcases real-life stories from around the world behind each of them.
The campaign was created in partnership with Guardian Labs Australia, the commercial content division of Guardian Australia, and is being promoted to Guardian Australia’s 2 million monthly unique audience with further amplification through its digital and social channels.
“Our commitment is to deliver innovation that matters to people, by transforming healthcare access and delivery through partnerships, improving people’s health and wellbeing and making the world more sustainable through our lighting solutions. It is rooted in Philips’ belief that innovation is only meaningful if it can make a change to someone’s life.” said Kevin Barrow, managing director of Philips Australia and New Zealand.
Supported by more digital, social and PR activations, the ‘innovation and you’ campaign will consist of rich video content, articles and interactive visualisations that showcase the individual experiences of patients, providers, caregivers, consumers and businesses alike.
Credits:
Philips – Brand Design
Ogilvy – Creative Agency
Carat Sydney – Media Agency
OneVoice Australia/FleishmanHillard – PR Agency
Havas Media – Programmatics Agency
