"Focused on empowering a better future for pets and people."
The Petspiration Foundation and Communicado, creative and PR agency, are encouraging Australians to Adopt Different this National Pet Adoption Month by considering a pet most in need, with more than 7,400 animals currently looking for a forever home.
The Petspiration Foundation worked alongside Communicado and production house, Eric, Tom and Bruce to create an emotive piece of content to drive the message of Adopt Different, featuring Petspiration Foundation ambassador Jacqui Felgate, alongside Marisa Di Battista from Second Chance Animal Rescue (SCAR) and Tilly Coutts from the Petspiration Foundation.
Dion Collard, head of marketing operations and communications at the Petspiration Group, said: “At the Petspiration Foundation, we are focused on empowering a better future for pets and people, by strengthening the rewarding bond between us.
"We wanted to showcase that bond through this film, by heroing these rescue animals, and showing how truly wonderful they are, alongside our ambassador, Jacqui Felgate, and our partners like SCAR”.
The film was shot on location at Second Chance Animal Rescue in Craigieburn, Victoria, and features pets that are looking for their forever homes. With the creative written by Communicado, the film draws inspiration from movie trailers to showcase the ‘different’ animals looking for adoption.
Victoria Conners, executive producer & partner at Eric, Tom and Bruce, said: "It’s always a pleasure working with PETstock, the Petspiration Foundation and Communicado. We look forward to strengthening our creative partnership in the years to come."
The charity is on a mission to have cats, large dogs, adolescent dogs and bonded pairs that can’t be separated, adopted as they remain the most vulnerable in 2023.
Animal lovers are encouraged to visit petstock.com.au in March to find a pet that needs a forever home.
Credits:
Petspiration Foundation and Petspiration Group - Client
Communicado – Creative and PR agency
Eric Tom and Bruce - Production agency
Nunn Media - Media Strategy & Buying
