The TVC premiered for the first time across TV, social and digital during the second State of Origin game.
Food delivery app Menulog, has served up a second cut of Snoop Dogg’s Did Somebody Say Aussie jingle shake-up, building on the first, with a new line up of NRL footy legends.
The 30-second TVC by McCann Sydney, featuring NSW Blues Head Coach Brad Fittler, League personality Erin Molan, and elite players Jake and Tom Trbojevic premiered during Game II at ANZ Stadium.
Menulog CMO Simon Cheng says the countdown to the second game will be just as spicy as the first.
“The chips fell in Queensland’s favour last week, but we were there for all Australians, no matter the side. We’re excited to be a part of another history-making game with the next release of our Did Somebody Say remix with Snoop, which welcomes a host of home-grown sporting legends,” Cheng says.
“As the official broadcast partner, our mission was to keep viewers entertained and glued to their seats, particularly in a year where many of us are watching from home. We had a resoundingly positive response to our first TVC, which aired ahead of Game One and so we’re excited to see what Aussies think of the next iteration.”
The second TVC premiered for the first time across TV, social and digital, when the Maroons and Blues went head to head for the second bout at ANZ Stadium.
This follows a fully integrated sports sponsorship campaign including the success of the first 30-second cut aired at the State of Origin kick-off on Wednesday November 4 and a 15-second teaser campaign that aired at the NRL Grand Final on October 25.
Credits
Menulog
Simon Cheng - Menulog Marketing Director
Fiona Bateman - Head of Brand
Lisa Brown - Head of PR and Communications
Rami Tamer - Senior Marketing Manager Brand
Sosi Sevazlian - PR and Communications Manager
Johan Micheelsen - Head of Growth Marketing
Perry Neilson - Social Media Manager
McCann Sydney
Ben Coulson - Chief Creative Officer
Daniel Miller - Creative Director
Christian Duffy - Creative Director
Psembi Kinstan - Creative Director
Nikki Jones - Senior Producer
Caroline McLaughlin - Senior Business Lead
Roshni Hegerman- Executive Strategy Director
Bella Best - Senior Account Manager
Cub Production
Toby Morris - Director
James Car - Producer
Joel Haakanlind - Editor
Done&Dusted - LA
Lawrence Lamont - Director
UM Sydney
Hayley Pyper - Client Director
Angelica Naranjo - UM Studios Director
Jack Davidson - Integrated Partnerships & Sponsorships Director
Morag Cahill - Partnerships Director
Jenny Lam - Senior Partnerships Manager
Shannen Toby - Partnerships Manager
Bernadette Banasik - Partnerships Trader
Rebecca Mitchell - Partnerships Executive
Finchco Agency
Julia Everingham - Co-Founder & Managing Director
Alexandra Bryant - Managing Partner & Creative Principle
Chloe Turner - Senior Account Director
Niki Aquino - Senior Account Manager
Antonia Minutolo - Account Executive
Connecting Plots
Lewis Steele - Head of Social & Content
Cody Desmond - Senior Account Manager
Julia Kenny – Creative
Talent Republic - Hero Casting
