Paintback’s 'Unwanted paint can do more' via 10 FEET TALL

10 May 2023
 

Creative Agency: 10 Feet Tall

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Colourful characters who can tell their own tale.

Paintback’s new ‘Unwanted Paint Can Do More’ campaign brings some colorful characters to life, reminding people they just can’t keep a good can down.

The ‘Unwanted Paint Can Do More’ campaign is the product of a partnership between Paintback and creative agency 10 Feet Tall.

It personifies the forlorn and forgotten cans languishing in laneways or letting gather dust in basements, and bringing them to life as a colourful characters who can tell their own tale.

Joseph Meseha, managing director of 10 Feet Tall, said the aim of this campaign was to convince consumers to give their old cans new life by bringing them back to Paintback.

"We’re all guilty of condemning old cans to gather cobwebs under the house , or leaving them to a life of solitude in the shed…," said Meseha.

"Every day we are digging into our precious planet searching for virgin material ,when we have experienced resources above ground that we could reuse."

Paintback, independent not-for-profit organisation, was established back in 2016 as a paint industry-led initiative designed to divert unwanted paint and packaging from ending up in landfill or worse, polluting our lakes and waterways.

Paintback’s aim is to repurpose all unwanted paint and packaging material into sustainable resources to be reused again and again.

Stuart Black, ECD at 10 feet tall said ‘facial pareidolia’ which is the tendency for people to see faces in inanimate objects, gave them the ablity to to cut through with empathy for the paint cans.

"It allowed us to be emotive about these poor and forgotton untapped resources that are sitting in our sheds and under our homes wasting away."

Paintback’s commitment to researching new ways resources can ‘do more’ is beginning to pay off, with exciting early results pointing to a bright future of stronger construction materials and recycled plastic.

 

Credits:

Client: Paintback

CEO: Karen Gomez

National Marketing Manager: Amanda Sharma

 

Agency: 10 feet tall

Executive Creative Director: Stuart Black

Head of Copy: Jack Woodcock

Managing Director: Joseph Meseha

Account Director: Tracy Stoner

  

Production Company: Stacks On Films

Director: Josh Dawson

Producer: Sheridan Wadelton

Cinematographer: Alex Serafini

1st AD: Cam Watts

Puppetry: A Blanck Canvas

Post: Manimal Post

Sound Mix: Bang Bang Studios

Music: Kasey Chambers/Music mill

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