"Allowing us to extend our reach and connect with a broader audience."
OZSALE has launched its debut television advertising campaign this week after 17 years of successful online trading.
Having appointed Hearts & Science as media agency earlier this year, OZSALE launched its first TV and BVOD campaign this week on Seven and Paramount.
Mariana Franco, OZSALE's head of marketing, said the company is delighted with the invaluable partnership its cultivated with Hearts & Science.
“Their creative insights and unwavering support have been instrumental in bringing to life our first-ever TV adverts, allowing us to extend our reach and connect with a broader audience," she said.
"We look forward to continued success together as we make our mark in the world of television advertising.”
E-commerce pioneer OZSALE has been revolutionising the online shopping experience since 2006, becoming one of the first e-commerce retailers to venture into the digital marketplace.
OZSALE's visually captivating TVCs, created by Content Hustlers, will showcase the brand's dedication to value and unbeatable deals.
This move to television advertising is a natural step in OZSALE's continuous growth and evolution; a strategic move aimed at connecting with consumers looking for savings and a seamless shopping experience.
Franco said the launch of OZSALE's first TV advertisement marks an exciting chapter in its journey.
"We are proud of our heritage as one of the pioneers in e-commerce, and this new endeavour allows us to further extend our commitment to delivering outstanding products and shopping experiences to our customers," she said.
"This is a step forward in our mission to make high-quality products accessible to everyone."
Credits:
Client: OZSALE
Head of Digital Marketing: Mariana Franco
Head of Customer Experience: Michael Leigh
Media Agency: Hearts & Science
General Manager: Kylie Pascoe
Managing Partner: Gerard Max
Senior Investment Manager: Josh Fithall
Investment Manager: Kim Stockdale
Production Company: Content Hustlers
Executive Producer: David Vale
Senior Producer: Prad Sen
