GPY&R Brisbane reminds people who they could be rubbing shoulders with if they win Powerball.
Tatts Lotteries is giving people an insight into who they could rub shoulders with if they win the Powerball through an outdoor activation on the Gold Goast.
The activation, at a luxury boat marina on the Gold Coast, involves the floating of large helium balloons, shaped like downward arrows.
Pointing at the boats below, they label one boat 'Rock Star', another 'Mining Magnate', another 'Trust Fund', and in the middle of those 'Powerball'.
“Winning Powerball gives you ultimate freedom,” brand portfolio manager at Tatts Lotteries Ben Johnson said.
“For many of our winners that includes the freedom to buy a yacht and sail around the world.”
The balloon display is supported by print, outdoor and social media.
The campaign was conceived and executed by GPY&R Brisbane.
