A new way to travel.
The Republic of Palau has launched Ol’au Palau, a model of responsible tourism developed by Host/Havas, aiming to change the way people interact with the country’s environment and local culture.
Ol’au Palau was launched in Palau to coincide with the global “Our Oceans Conference” and has already garnered worldwide media interest.
The initiative was launched in response to new global market research that revealed over 90% of people want to experience a destination’s natural environment and culture and learn how to preserve and protect it during their stay.
Visitors to Palau will be able to accumulate points in the Ol’au Palau app by doing things such as offsetting their carbon footprint using Palau’s personal carbon calculator, using reef-safe sunscreen, frequenting businesses that are reducing their impact on the environment and culture and visiting certain culturally significant tourism sites.
Alan T. Marbou, board member, Palau Visitors authority: “By launching Ol’au Palau we get to reward our most conscientious guests and protect our most highly-prized tourism asset: our pristine environment and unique culture.”
“The pandemic has provided our planet with a much-needed wakeup call and an opportunity to see what’s possible when nature has a chance to rebalance itself.”
Credits
· Client: Palau Legacy Project
· Agency: Host/Havas
· PR: Katie Lettice PR and Red/Havas
· Post Production: Heckler
· Audio: Heckler Sound
