Supercars revs up for its 2017 campaign.
Supercars has released its latest campaign with Ogilvy Sydney.
Titled ' Get Your Heart Racing' the one-minute spot sees a judge, DJ, doctor, ballerina and other professionals commenting on their love for the sport.
This is the first Supercars campaign created by Ogilvy Sydney since the agency won the business in late-2016 after a competitive pitch.
Derek Green, ECD Ogilvy Sydney says the agency is particularly proud of the campaign which deliberately sets out to disrupt the category and encourage Australians en masse to fall love with the nation’s “most overlooked sporting treasure”.
“Supercars is all about adrenaline: it’s stressful, strategic, full of raw power, high speed and heart stopping moments. The campaign is about all of these things and will set your heart racing," he says.
“The modern Supercars fan is not who you think it is. The campaign challenges existing perceptions and reflects the true nature’s of the Supercars fan base. We’ve used a range of different Australians from all walks of life, passionately sharing what excites them about Supercars to inspire other Aussies to follow the championships."
The campaign was published on Supercars' YouTube channel on 13 February and will run for a full year across television, out-of-home, digital, press and radio.
Supercars GM Kelly Schaffer adds: “Ogilvy understood our vision and worked closely with us to uncover the insights from recent fan research which showed that perceptions around the sport needed to be challenged. Supercars is a highly strategic, professional, globally respected and exciting sport reflected with a very diverse fan base. We wanted to celebrate that. “
