Starring 12 students, one from each year level.
Officeworks is asking Australian students what they’re most looking forward to at school in 2023 with a new campaign by CHEP.
The campaign that stars 12 students, one from each year level, portrays how back to school looks different for everyone and the role Officeworks plays as the ultimate back to school shopping destination.
Officeworks general manager marketing & insights, Jess Richmond said: “This back to school we wanted to celebrate all the
individual feelings children have towards school, showing the natural moments of excitement, nervousness, and everything in
between.
“Whether it’s starting school for the first time or entering high school and navigating the changing technology needs, Officeworks is here to help parents and students get everything they need at the best value and at low prices.
“Following recent years of uncertainty around returning to school, we hope our campaign brings joy and the promise of big things to come for all students on their education journey.”
CHEP deputy chief creative officer, Glen Dickson said: “Heading back to school fills kids with all kinds of feelings, hopes and dreams. It’s a big thing for them. Officeworks is the number one destination to get all set up for the exciting challenges and triumphs of all sizes ahead."
The integrated campaign will run across TV, BVOD, OLV, OOH, radio, digital and social media, complemented by a CRM program, PR, influencer engagement and in-store activity.
Credits:
Client: Officeworks
Creative: CHEP
Media planning and buying: Initiative
Digital: Reprise
Content: Medium Rare
Public Relations: alt/shift/
