Creators, athletes and innovators have their “one obsession”. Now Oakley wants to hear about yours.
As part of its One Obsession campaign, Oakley is creating and hosting a conversation around 'where does your obsession take you' using the #LiveYours hashtag. The movement will see fans join more than 450 Oakley athletes in celebrating their physical places of obsessions with the chance to win experiences and access to athletes who inspire them.
It is also releasing a film, “One Obsession,” which features athletes and teasers of a series of cinematic portraits to be released down the track.
Athletes involved include skateboarder Eric Koston, surfer Gabriel Medina, cyclist Mark Cavendish and baseball player Matt Kemp.
Oakley has also planned three brand hubs for the public to live our their passions in April, with one featuring skateboarding in Los Angeles, cycling in London and baseball in New York.
Oakley SVP of marketing David Adamson said: “Oakley celebrates those who relentlessly pursue their passions and we encourage others to do the same.
“With One Obsession we are excited to facilitate conversations with professional athletes – enabling them to connect with consumers through new, shard experiences.”
