Seen through the eyes of an 11-year-old, the campaign aims to promote the NRMA's range of services beyond roadside assistance.
The NRMA has launched its new Everywhere You Go, We Keep You Moving campaign to showcase the organisation’s products and services beyond roadside assistance service.
The campaign, by Y&R, builds on the previous advertisement and features a cover of The Proclaimers tune 500 Miles.
It is seen through the front seat of a moving car and features NRMA’s 11-year-old girl and her patrol man father.
The ad focuses on the interaction members have with the NRMA, such as roadside assistance, mechanic call outs, holiday park and accommodation deals and other services.
“It is no coincidence that the NRMA story ends with our family arriving at one of Australia’s fantastic beaches for their holiday and that the NRMA helped them every step of the way – that’s the changing nature of this iconic organisation as we approach our centenary in 2020,” NRMA executive general manager of sales and marketing Emma Harrington said.
“We have invested in services that keep you moving and our changing focus is to not just be there when you break down, but to also provide the type of proactive services that can help prevent you from breaking down in the first place.
“The NRMA is also one of Australia’s largest owners of tourism assets through our holiday parks, hotels and car rental business. We want our Members to enjoy this great country and we want to help them every step of the way.”
