The work is the first produced by Saatchi & Saatchi since being appointed on NRMA Blue.
Roadside assistance organisation NRMA has launched its new ‘Keep Aussies Moving’ campaign.
Created by Saatchi & Saatchi, the campaign aims to promote its new Member Benefits Program, NRMA Blue.
Launched as a result of research conducted by NRMA, the organisation aims to better understand what its members and customers desire, and communicate this understanding to them through the campaign.
The membership benefits program is said to deliver a range of exclusive benefits and savings on fuel, insurance, entertainment, travel, and leisure experiences.
“NRMA Blue is about opening up the value of our membership to more people in ways that adds value every day. This campaign drives home our key theme of finding new ways to belong to the NRMA,” NRMA Group general manager of marketing Martin Whelan says.
“The campaign creative focuses on the multitude of journeys we take in our lives. NRMA Blue is designed to help you get the most out of these journeys and we believe this campaign does a great job of telling our story.”
“New NRMA Blue now goes beyond the legendary roadside assistance to offer its members more benefits to enjoy every day. We wanted to showcase the beautiful country we live in and inspire Australians to get out there and explore the less expected places they wouldn’t normally consider,” Saatchi & Saatchi chief creative officer Mike Spirkovski says.
The campaign spans across broadcast, social media, radio, digital and OOH advertising.
