Featuring Ricki-Lee Coulter, Tim Blackwell and Joel Creasey.
NOVA Entertainment has launched a new campaign as part of its partnership with Amazon Alexa, continuing to educate the growing smart speaker audience on the ease and accessibility of NOVA’s content through Alexa-enabled devices.
Following the success of Australian industry-first campaign last year, the latest campaign features the Nova’s national Drive show Ricki-Lee, Tim & Joel, as well as Ricki-Lee’s latest single ‘Point of No Return’, showing audiences how they can connect with Nova all around the home with Alexa’s ‘play everywhere’ feature.
Adam Johnson, NOVA Entertainment’s chief growth officer, said NOVA Entertainment is committed to investing in both the smart speaker audience’s discovery and experience.
“Following the success of Amazon and NOVA’s initial collaboration last year, it made sense to continue this conversation with our audience. Our shared ambition is to continue to show Australians how easily their voice can unlock world-class audio content wherever and whenever they want,” he said.
“NOVA Entertainment is passionate about ensuring our content - whether it’s broadcast, streaming or podcasts - is available on our audience’s terms. Simply saying “Alexa, play Nova everywhere” is such an elegant use-case for this, and having Ricki-Lee, Tim & Joel bring this to life in the new campaign will no doubt bring more listeners in through Alexa and allow our partnership to continue to flourish.”
The campaign creative, featuring Ricki-Lee Coulter, Tim Blackwell and Joel Creasey from Nova’s Ricki-Lee, Tim & Joel drive show, will run across broadcast video-on-demand, online video, socials, OOH, audio (broadcast and streaming) and podcasts.
Nova Breakfast Shows will also make an appearance on OOH activity in Sydney, Melbourne and Brisbane.
Jen Beirne, head of marketing for Amazon Alexa, Australia and New Zealand, said the company's customers love streaming radio through Alexa.
"Which is why we’re so thrilled to be partnering again with Nova. This year's collaboration demonstrates the commitment we both have to delivering an exceptional listening experience, and allows us to continue to delight our customers with engaging content from vibrant radio personalities at any time of day, simply by asking Alexa," she said.
The ability to link existing NOVA Entertainment accounts with Amazon accounts via Alexa will be released soon, allowing consumers to unlock HD Audio across all of NOVA Entertainment’s digital products. Over time, this link will provide consumers with increasing benefits and further enhance their listening experience.
Credits:
Creative & Production: Red Engine
Media Agency: Carat Sydney and Rufus
Amazon Alexa: Jen Beirne, Head of Marketing, and Nicky Bentley, Senior Marketing Manager
