Canstar’s eighth campaign over the past four years.
Canstar, Australia’s biggest financial comparison site, comparing more brands than any other, wants Aussies to make sure they know the place to go when they’re looking to get a better deal on their home loan.
Shelley Craft delivers this message in the brand’s continued partnership with The Block.
The campaign, created by Canstar’s long term agency partner Noisy Beast, launches this week during Channel Nine’s leading home renovation show, The Block.
The TVC features Shelley Craft inspecting a property only to realise that the location is far from perfect when a plane can be heard overhead. Shelley reminds viewers that it is all about ‘location, location, location’ when looking for a home and it’s the same when looking for a home loan and the place to go is Canstar.com.au.
Sara Tweedly, Canstar’s Chief Marketing Officer: “Partnering with Shelley Craft again is very exciting for us. Shelley is continually offering her expertise and support to the contestants on The Block. Just like Canstar uses its research expertise to power its home loan comparison tools and support Australians with getting the right loan for them.”
“Right now, with super low interest rates and Canstar.com.au displaying more than 180 home loans with a rate below 2 per cent, people are keen to see how much they can save and potentially pay off their loan faster. At Canstar, we make it easy to compare the widest range of home loan brands in the market.”
Murray Bransgrove, Creative Director at Noisy Beast: “Every homeowner or first home buyer has been there; walking in and thinking 'this is the one' before realising all the hidden faults.
"It’s the same when looking for a home loan; all the hidden detail you might not know about. It’s not just about what your home loan looks like, but where you get it from that’s important. And Canstar is the place for Australians to go to find their right home loan.”
David Brown, Managing Director at Noisy Beast: “We’re thrilled to continue the relationship with Canstar and Channel 9 to once again help give the brand a bigger voice at a critical time of year for both the business and the category.
"This will be Canstar’s eighth campaign over the past four years, and the creative and media approach we have taken towards owning a distinct program with distinct assets is continuing to gain much traction, with a significant growth in awareness and traffic.
"We are clearly seeing the benefits of having an integrated creative and media offering under one roof."
To see Canstar’s new TVC on-air, tune into The Block on the Nine Network at 7 pm AEST, Sundays and 7.30 pm AEST Monday to Wednesday.
Credits:
Canstar Chief Marketing Officer: Sara Tweedly
Canstar Group Manager, Marketing: Simone Davison
Canstar Brand Team Lead: Matt Ryan
Canstar Photographer: Vitalii Tairov
Talent: Shelley Craft
Creative and Media Agency: Noisy Beast
Managing Director & Partner: David Brown
Executive Creative Director & Partner: Murray Bransgrove
Group Media Director & Partner: Ben Lynch
Senior Account Director: Laura Butler
Account Director - Media: Ashleigh Budgen
Account Manager: Elle Morley
Senior Copywriter: Gareth Sweet
Producer: Anne Comber
Designer: Nick Rech
Production Company: Cartel Films (Gerard Lambkin + Damion Tiernan)
Editor: Alex Evans
Sound Engineer: Rodney Lowe – Production Alley
Colourist: Dan Stonehouse – Crayon
