British fashion brand Karen Millen, has created a brand film entitled “No More Tiaras” to celebrate the launch of its latest Aussie store and the its latest collection.
The film has been created to mark new stores opening at Melbourne Emporium, London's Brompton Road and New York's 5th Ave. It will launch in Australia on 8 July.
Directed by Mary Nighy, the film channels beauty pageant film 'Miss Congeniality' and features four young women from the modelling, arts and acting world competing in The Miss Galaxy Beauty Pageant 2014, complete with sequinned dresses and embellished sashes. The pageant is taken over by contestants dressed in outfits from Karen Millen's latest collection.
Chloe Sullivan, publicity and marketing manager at Karen Millen in Australia describes the film as “a fun, engaging and affectionate look at the brand’s evolution into the international luxury fashion house it has become today”.
