Stop scrolling, start running says Nike.
Nike is throwing shade at the hours we spend in front of our screens in a new series of ads.
The campaign, 'Time is Precious' points out, with some interesting interent observations, that time spent scrolling and binge watching could be replaced by getting out and running.
Text and a digitised voice-over scroll through on six different spots, created by Wieden+Kennedy Portland, each tackling a different subject, like celebrity watching, viewing zombies, scrolling through pictures, commenting on posts and opinions about opinions.
Each spot ends pointing out that the summary just saved you multiple minutes or hours of your life with which you can get out and run or train.
So, are you running today?
