Who better to speak authentically than a child?
The world of finance marketing is not exactly littered with creative campaigns, but a new spot for Funding by creative agency New Word Order aims to break the mould.
Funding is an online non-bank lender specialising in bridging loans—essentially short-term loans for homeowners who want to buy a new home but are yet to sell their existing home.
The client challenged the agency to create a piece that achieved dual goals of educating the target market about the little-known area of bridging finance, while building the brand awareness and market position of Funding.
Using a theme of “build a bridge”, the campaign used a platform that spoke to the audience authentically. Who better to speak authentically than a child, who becomes the hero of the spot by solving her father’s problem of buying their new house. The clever script, solid strategy and charming production have created a memorable and entertaining spot.
Tim Kho, senior account manager at New Word Order, was a key part of the project team and welcomed the fresh thinking delivered by creative director, Scott Oxford.
Kho said: “This project has been a big challenge but also incredibly fun. The way we nailed the creative concept on the first go to seeing it all come to life has been very rewarding. Add to that a client who values and trusts us made it all the better."
The campaign has launched on free to air and BVOD channels.
Creative agency: New World Order
