Brand participation agency 31st:Second has been tapped to push Campbell's new soup bases.
It's soup season – and Campbell's wants you to know that it takes under 30 minutes to create an awesome soup creation from scratch (with the help of Campbell's real soup base).
It has tapped brand participation agency 31st:Second to develop creative for in-aisle, off-location, and shelf displays in all Woolworths and Coles in Australia.
The agency has also created digital banner ads, magazine and catalogue ads.
“31st:Second are thrilled to be working with Campbell’s on bringing to life this new and delicious Real Soup Bases through the rollout of a very tailored and creative campaign across both in--‐store and digital,” the agency's director, Adele Te Wani, said.
