Network Ten has launched phase two of its ‘Always On’ nationwide consumer marketing campaign, promoting its latest line-up of shows to come in the next month.
Network Ten has launched phase two of its ‘Always On’ nationwide consumer marketing campaign, promoting its latest line-up of shows to come in the next month.
The second phase of the marketing campaign will see the premiering of four new shows including Game of Games, Blind Date, Ambulance Australia and The Bachelorette Australia starting from 7 October.
Network Ten’s head of marketing and social media Brad Garbutt says it's going big with the second round of its content push.
“We’re combining broad-reaching assets like outdoor billboards and transit media with more targeted advertising channels like radio, social and digital that give us the flexibility to adapt messaging for each of our shows," Garbutt says.
The campaign will use large format digital outdoor advertising, retail, digital taxi backs, radio, transit, digital and social.
An extension of shows coming this year and next include, How to Stay Married, The Secret Life of Four Year Olds, I’m a Celebrity Get Me Out of Here, Dancing with the Stars and more.
