To help raise $10M for people experiencing homelessness.
Samsung Electronics Australia has partnered with Nedd Brockmann as he embarks on ‘Nedd’s Uncomfortable Challenge’ to help raise $10 million for the homeless.
Brockmann will be sporting Samsung’s Galaxy Watch Ultra with Galaxy AI. Like Need as he attempts to break the world record for the fastest 1,000-mile next month.
He will cover 160 kilometres per day for 10 days at Sydney Olympic Park Athletic Centre and the watch will act as the official timekeeper.
“I’ve been using Samsung devices for a while to track my workouts and support my recovery so I’m incredibly grateful to be able to partner with Samsung throughout this challenge,” said Brockmann.
“As I train to beat the world record, my Galaxy Watch Ultra and Samsung Health have been great in giving me access to some really valuable data which is easy to access.
Brockmann will be alone in the stadium for the first 5 days of his run with no fans to cheer him on.
To keep him motivated, Samsung is inviting Australians to record a Nedd-style ‘Ultra Shout-Out’ will be broadcast on the big screen in the stadium to give him a boost when he needs it the most.
“Heading into the first week, I know being able to hear the support of Australians blasted throughout the stadium is going to make me feel like they are trackside and right behind me, cheering me on every step of the way,” Brockmann said.
Samsung’s head of brand and integrated marketing Celine Wheeler said Galaxy Watch Ultra with Galaxy AI has been designed for next level performance, something Brockmann’s fearlessness and athleticism truly embodies.
“Combined with the Samsung Health app, the Galaxy Watch Ultra provides advanced health, wellness, and fitness monitoring, the perfect partner for someone like Nedd, or anyone looking for personalised insights and tailored wellness experiences,” she said.
“Nedd captured Australia’s attention back in 2022 when he ran across Australia, and as he prepares for his next challenge, we look forward to helping Australians rally behind him with Ultra Shout-Outs.”
The Galaxy Watch Ultra combines powerful on-device AI to enable more accurate tracking and collection of health data. This biodata is consolidated on the Samsung Health app to provide personalised guidance and insights, including Energy Score, Sleep Coaching and Wellness Tips.
The Ultra Shout Out campaign will be supported with a short film, directed by Ollie Ritchie, that portrays Brockmann preparing for his challenge.
He clicks his Galaxy Buds3 Pro and Watch Ultra to get started and lets out a guttural scream which is joined and amplified by Australians including Mary Fowler and Christian Petracca sending messages of support.
Brockmann is also encouraging people to get involved and join ‘Nedd’s Uncomfortable Challenge’ by setting their own challenge that takes them out of their comfort zone for 10 days straight starting 20-29 October.
The campaign will be live across YouTube, Meta, TikTok, and in Samsung Retail Locations.
Credits:
Client: Samsung Electronics Australia
Creative agency: CHEP Network
PR agency: Ogilvy Australia
