"We couldn't be happier.”
Creative agency Now We Collide has launched NBA Basketball School in Australia with a campaign, created by the NBA’s elite basketball development team in partnership with Australian-owned sports management company Basketball Magic.
NBA Basketball School Australia is a safe and fun program focused on enhancing basketball knowledge, physical abilities, and personal growth through on-court skill development sessions and off-court workshops on goal setting, mindfulness, and nutrition.
And is open to players of all skill levels, with plans to extend the program to other regions in the not too distant future.
Now We Collide has been appointed as the creative and digital marketing partner, helping to build NBA Basketball School Australia’s presence in market from the ground up. This has included brand strategy, website design and build, digital and social media marketing, and implementation for the launch and ongoing growth across Australia.
Ben O’Neill, managing director of NBA Basketball School Australia said: “Now We Collide have been able to provide us with a seamless pathway to launch NBA Basketball School here in Australia.
"Their experience launching global brands to a local market, combined with their deep understanding of the target audience and basketball community makes Now We Collide a perfect fit for us.
"We couldn't be happier.”
As a Hubspot integration partner, Now We Collide have implemented the CRM platform and using Humanatix as the ticketing and payment platform.
Naomi Young, Now We Collide’s strategy director, said: “Hubspot allows us to gain a detailed understanding of the customer base and lead generation, while giving us the ability to scale the business over time.
“As one of the fastest growing sports in the country, it is exciting to see NBA Basketball School come to Australia on a mission to inspire, connect, and empower young people through the power of basketball.
"Working with NBA Basketball School here in Australia gives us the ability to flex the core pillars of our business through strategy, creative, production and digital media.”
Located at the new Cranbrook School facility in east Sydney, NBA Basketball School Australia will launch on Monday, 27 Feb.
Credits
Executive Producer Keir Maher
Executive Creative Director Ryan Bodger
Strategist Naomi Young
Client Lead Amanda Cooton
Media Planner/Buyer Shaili Patel
Creative Director Kurt Toohey
Technical Director Matt Gillman
Designer Tim Prosser
Motion Darryn Rogers
Edit Josh Groom
