Creating a luxury look at affordable prices.
National Tiles has continued to expand on its ubiquitous ‘Helllooo’ strategy with a dynamic visual advertising roll out.
Building on last year’s ‘Whatever You're Into’ campaign, National Tiles is set to hit national television, digital platforms and outdoor with a series of eye-catching and fun-filled TVCs, billboards and animated ads.
Developed in-house by campaign manager Olivia Hamilton, this house-party-inspired campaign brings to life quirky characters, saturated colours and bright and beautiful low-price tiles, aimed to deliver an experience that celebrates creating a luxury look at affordable prices.
Hamilton said expanding on last year’s fresh take on tile and timber advertising, National Tiles continues to push boundaries into the arena of high design that is accessible to everyone.
"We wanted to create a party-filled atmosphere that celebrates what you can create with a little confidence, creativity and a lot of fun," she said.
"Above all, it was really important for us to present a challenging marketplace with a reason to celebrate. National Tiles offers Australians a fantastic range of products at affordable prices, with tiles ranging from $8.95 to $49.95 per metre.”
Darren Taylor, executive general manager – marketing and ecommerce at National Tiles, said the company is excited to see the cut-through and evolution of its elevated branding that expresses the high design / low price mantra its committed to.
"At National Tiles, fashion and affordability unite with a first-class customer service experience in-store and online. We are so proud of the team for delivering at every level, it’s definitely something worth celebrating," said Taylor.
The campaign launched nationally on the Nine Network on The Today Show and on The Block.
Credits:
Executive General Manager Marketing & Ecommerce: Darren Taylor, National Tiles
Creative, Art Direction & Campaign Manager: Olivia Hamilton, National Tiles
Director: John O’Rourke
Director of Photography: Reuben Gates
Sound Design: PHMG
Colour Grade: Crayon
Media Agency: Gravia
Styling: Tia Penney
