Showcasing how and why accreditation matters by providing an invisible net that allows all Australians to live their lives safely.
The National Association of Testing Authorities (NATA), an Australian accreditation body, has launched a brand visual identity campaign titled NATA | Accreditation Matters.
The NATA | Accreditation Matters campaign showcases the role of accreditation, specifically accredited testing, and how and why it matters by providing an invisible net that allows all Australians to live their lives safely.
The campaign includes a brand manifesto video, animated consumer video series, brand advocacy video series and posters.
The campaign will roll out across NATA’s social channels, website and digital audiences.
The creative for the campaign was developed internally by NATA’s creative services manager Joan Manalang, under the guidance of Brendon Moo, NATA’s head of strategic engagement and communication.
The creative idea behind the long-form storytelling depicts relatable slices of life, using cinematic music and art-directed visuals.
The animated consumer video series expands the concept through playful storytelling to highlight NATA accreditation’s significant role in the safety of our everyday lives.
Using dramatised visual animation and simple illustrations this 20-part series showcases the role of NATA accredited testing in areas such as “Our Animals Matter”, “Our Shelter Matters”, “Our Food Matters”, “Our Drink Matters”, “Our Health Matters” and “Our Safety Matters”.
The series will also be executed through posters.
The brand advocacy video series will feature NATA staff and industry voices, who share insights and stories that reveal the multifaceted nature of life intertwined with accreditation.
NATA CEO Jennifer Evans said the NATA | Accreditation Matters campaign is a powerful, engaging and relatable way to showcase the role of accreditation and accredited testing.
"By using everyday examples, the campaign shows how accreditation impacts and ensures the safety of the things that matter the most in our everyday lives," she said.
Manalang said she is very proud of this campaign.
"It delivers on the creative challenge to tell NATA’s story through the relatable slices of everyday life, and I hope it inspires others to appreciate the true value accreditation plays in our society," she said.
“We developed and designed the concept internally and brought it to life with the help of Story Machine and We are Compania.”
Credits
CREATIVE
JOAN MANALANG
In-house Creative Direction / Illustration & Graphics / Copy / Producer
STORY MACHINE
Production – Manifesto & Advocacy Videos
WE ARE COMPANIA
Animation – Consumer Videos
NATA
BRENDON MOO
Head of Strategic Engagement & Communication
JOAN MANALANG
Creative Services Manager
