Accreditation gives Australians confidence .
The National Association of Testing Authorities (NATA), Australian accreditation body, has launched a video series that explains the often-hidden role accreditation has on Australian lives.
The “Confidence in” series looks at how Australians consumers benefit from accreditation every day and highlights NATA’s role to help ensure the products and services Australia buy, use and sell can be trusted to comply with national and international Standards.
Produced as four short videos the “Confidence in” series will run across digital and social channels from April 19.
Future episodes in the series focus on accreditation’s impact for Australian trade, our services industry as well as highlighting the role of volunteer technical assessors, which form part of NATA’s unique peer-review framework.
NATA’s accreditation services have been operating for more than 75 years, providing testing, calibration and technical standards’ competency.
NATA chief executive officer Jennifer Evans said confidence is presumed within many areas of people's lives, thanks to some unsung scientific heroes.
"It’s fantastic that we live in a country where we can trust the quality of our drinking water, the dependable structures of our roads and bridges and even rely on the outcome of our PCR Covid-19 tests," said Evans.
“So many of our daily activities we almost take for granted, because we have a hidden Standards & Conformance framework underpinning the work Australian laboratories do, so we’re excited to highlight through this video series the often-forgotten role on World Laboratory Day.
“Accreditation remains the invisible thread for our economy that has been delivering for almost eight decades, and I’d love Australians to take a moment in recognition this 23rd April, as we will, to celebrate the continued efforts of our unsung heroes.”
NATA head of marketing & communications, Brendon Moo said NATA accreditation provides confidence and assurance in the testing of products and services that benefit consumers. The aim of ‘Confidence in’ series was to tell that story.
“Using a presenter - the versatile Yannick Lawry, we have been able to create this connection as we see Yannick walk and transition through different scenes while talking about the role of testing and NATA accreditation and how it impacts our daily lives, benefiting global trade and Australian industry," said Moo.
“The spots were produced and directed by Andrew Marsh from Marshlandia, who has done a wonderful job to bring this creative execution to life.”
Credits:
Creative Agency/Production Co: Marshlandia
Exec Producer/Director/Writer/DOP/Editor: Andrew Marsh
Presenter: Yannick Lawry
NATA: Brendon Moo (Head of Marketing & Communications)
