It’s the thought that counts.
Myer has revealed its heart-warming Christmas campaign, Make Your Merry Meaningful, in collaboration with creative agency, Clemenger BBDO.
The campaign reinforces Myer’s position as the destination for gifting and reminds Australians that Christmas is more than just a season of giving; it's a time to connect, show love, and express appreciation through sentimental gifts that hold meaning and thought.
With fun and engaging tag lines such as, ‘Tinsel their fancy’, ‘Save Santa from checking it twice’, ‘If you know ‘em, let it show, let it show, let it show’ the campaign comes to life across TV, BVOD, OOH, digital, social, online, in-store VM and immersive in store experiences, gift wrapping and team member uniforms.
At the heart of the campaign is Wendell, a wombat-shaped soap who has been thoughtlessly regifted year after year, from Christmas to Hanukkah.
In the film, Wendell shares his wisdom from being re-gifted all over the country - it’s the thought that counts.
To ensure gifts are treasured unlike poor Wendell, Myer is here to help all Australians find the perfect gift be it for family, loved ones or work colleagues, there is something for everyone at all budgets, even for the most discerning and hard to buy for.
Geoff Ikin, chief customer officer at Myer, said the campaign is a reflection of Myer’s commitment to making Christmas truly special for everyone.
“Amid the hustle and bustle of the holiday season, Myer wants to remind Australians that Christmas is more than just a season of giving; it's a time to connect, show love, and express appreciation through gifts that hold deep meaning and sentiment," he said.
“We’re here to help every Australian to give thoughtfully, mindfully and meaningfully this year - from our expertly curated Giftorium, our world class service to assist and inspire choice, professional gift wrapping, and our renowned Santaland to entertain the family - we have everything all under one roof.”
Tristan Graham, ECD at Clemenger BBDO, said the best Christmas ads entertain people while also making them view that time of year a little differently.
"And what’s more entertaining and thought-provoking than advice from a gruff little wombat soap who’s been regifted since the 80s?” said Graham.
‘Make Your Merry Meaningful’ launches on Thursday, November 2 and runs until Christmas Eve.
Credits:
Client: Myer
Chief Customer Officer – Geoff Ikin
General Manager, Marketing – Gemma Hunter
Senior Marketing Manager – Laura Entwistle
Agency: Clemenger BBDO
Chief Creative Officer – Jim Curtis
Exec Creative Director - Tristan Graham
Creative Director – Chris Wilson
Creative Director – Roy Leibowitz
Creative Director – Daniel Pizzato
Creative Lead - Jess Moses
Senior Art Director - Elsa Mahlstedt
Art Director – Zoe Perrin
Art Director - Casey Henderson
Art Director - Bec Spiller
Senior Copywriter - Hazel Squire
Senior Copywriter - Vanessa Bruzzaniti
Copywriter - Riana McKenzie
Lead Designer - Sade Ballestrin
Craft Designer - David Anderson
Craft Designer - Richie Rossi
Designer - Ant Yee
Chief Strategy Officer - Jacqueline Witts
Planner - Helena Duniec
Managing Director – Julian Bell
Managing Partner - Anita Deutsch-Burley
Group Business Director - Charlotte Stevens
Senior Business Director - Carrie Hack
Business Director - Renee Yiannakis
Business Director - Laura Keating
Senior Business Manager - Gabriela Jao
Business Manager - Emily Gill
Account Executive Teasha McNeill
Executive Producer, TV - Karolina Bozajkovska
Digital Designer - Georgia Scott
Digital Designer - Rachael Brooks
Lead Digital Producer – Natalia Lukasiewicz
Retoucher - Prue Ibbotson
Retoucher - Adrian Foot
Retoucher - Adrian Garofalo
Finished Artist - David Walsh
Finished Artist - Julian Acuna
Finished Artist - Simon Phipps
Director: The Bobbsey Twins
COP/Cinematographer: Jeremy Rouse
Production Company: Finch
Managing Director / Executive Producer - Corey Esse
Producer – AnnaTara Clark-Sneddon
Music Composer/Arranger: Rumble Studios
Post Production Company: Arc Edit & Flux Animation Studio
Casting: Mackintosh Casting
