We all know you can charge an EV, but did you know you can discharge them too?
We all know you can charge an EV, but did you know you can discharge them too?
That's the capability tyre and servicing provider mycar Tyre & Auto is utilising in their latest ‘People First’ initiative.
Launching this month, The mycar Chargers are calling all Australian EV owners with vehicle-to load (V2L) capabilities to sign up and join the community-focused effort.
The mycar Chargers recruitment campaign will roll out across earned, owned and paid media channels this month; with the official Chargers trial taking place across NSW, VIC, QLD and ACT this summer (Nov 2024 – Jan 2025).
Those EV drivers who sign up will be deployed to emergency areas (once deemed safe to enter), where they can give their car’s battery power to people in need, by simply plugging items into their vehicle.
Clinical psychologist and behavioural expert Jaimie Bloch said technology and electrical power play an integral part in everyday lives, especially in how mental well-being.
"Many Australians would feel isolated, disconnected and overwhelmed without access to power. Power is what connects us to the community and the vital resources that help us feel safe and connected, bringing a sense of normalcy," Bloch said.
TBWA creative director Archana Murugaser said the most valuable lessons came from speaking to people who had experienced a natural disaster firsthand.
"They spoke to us about how simply using their baby monitor, making their morning coffee or charging their phone to call family and friends would have made a world of difference to them at the time," Murugaser said.
mycar Tyre & Auto chief customer officer Adele Coswello said unsurprisingly research shows EV drivers are very open to supporting their community in times of need.
"As a company that truly lives our People First promise, we wanted to raise awareness of the benefits of discharging an EV," Coswello said.
TBWA creative director Simon Hayes said this really is a first of its kind.
"We’re literally building this community from the ground up. The mycar Chargers are launching as a trial but the ambition is that they become a useful asset for emergency services as another crucial part of recovery efforts," Hayes said.
CREDITS
Brand: mycar Tyre & Auto
Creative Agency: TBWA\Sydney
PR Agency: Eleven
Production Company: BOLT
Director – Lachlan French
DOP – Jack Shepherd
Photographer – Dan Gosse
Media agency: Hearts & Science
